Gillette also has ties to football. The company sponsors
Gillette Stadium, home of the New England Patriots, and is
a corporate sponsor of the NFL, making four of its products,
Gillette, Old Spice, Head & Shoulders, and Febreze, “Official
Locker Room Products of the NFL.” Gillette’s partnership
includes sweepstakes to win NFL game tickets, Web site
promotions, and ties to the NFL, such as the presence of
some NFL players in its commercials. Gillette also sponsors
several NASCAR races and drivers and the UK Tri-Nations
rugby tournament. It even created a Zamboni at the Boston
Bruins game that looked like a huge Fusion razor shaving
the ice.