Dear Khun Lynn,
Greeting from Compass Edge.
Chinese market is incredibly diverse and growing at such strong rate that property cannot afford to have a “one-size-fits-all” strategy, neither can you ignore it. More and more Thailand hotels are seeing the geographic mix change with more Chinese guests at their properties. Most properties are relying heavily on third parties like local agents and OTAs for Chinese bookings.
How can your property break into the Chinese market to attract and reach out to your Chinese target audience directly?