Furthermore, Ralph Lauren launched its Women’s Polo line late in 2014. The brand has been getting solid customer attention and offers the company the opportunity to expand its customer segment into another demographic. Additionally, its primary target audience is now rapidly aging, and newer, fresher brands, like Kate Spade and Tory Burch, are capturing the imaginations of the younger generations. The Polo for Women line offers the company the opportunity to address both concerns at once — it can increase its women’s business revenue collection and also penetrate a younger demographic.