Monitoring order processing and after-sale activities is critical to enhancing the relationship with a customer. Customers often have done a poor job of forecasting and may expect their salesperson to bring their emergency to a happy conclusion. Although it is not always possible to speed up orders, the salesperson should investigate and attempt to do everything in his or her power to help the customers. If the buyer sees concern on the salesperson’s part and knows the salesperson is attempting to help the buyer, then the relationship will be strengthened, even if the order cannot be pushed through as quickly as the buyer had hoped.