If companies like these are a seeming rarity, it is not only because many business enterprises have not fully recognized the value of effective negotiation. The stellar failures can be traced back to the institutions whose purpose it is train the business executives and future deal makers. Although some better-rated business schools are leading the way by including negotiation courses in their list of core MBA courses, others have yet to follow this lead. However, the majority of future business executives will not hold MBA degrees. Thus, future deal makers should be required to study negotiation and build effective negotiation skills early in their undergraduate programs and professional careers. A well-designed experiential negotiation course or workshop, based on solid principles, practice, reflective analysis, and analogical reasoning (Moran, Bereby-Meyer and Bazerman, 2008), will indeed add value. After all, negotiations are a core business skill for anyone looking to create successful deals.