All the market research surveys said go lower, go lower,go lower, that's where the business is.So I said, Go lower? Fine. But we don't know how.We bought Eversharp and tired to run it ourselves, and we couldn't do it. Our people just couldn't think in terms of big units, and they didn't know how to sell people on the lower-priced en of the business grocers, supermarkets,rack jobbers. The result was, Bic en, Cross in the high,and Parker was getting squeezed in the middle.Volume was going up,but our costs went up faster,and our profits were squeeze.