Brief tutorial on Web client-server interactions
Unique characteristics of clickstream data, including the challenges of identifying
the visitors, their origin, and their complete session
Clickstream-specific dimensions, such as the page, event, session, and referral
dimensions
Clickstream fact tables for the complete session, individual page event, and an
aggregated summary
Integrating the clickstream data mart into the rest of the enterprise data warehouse
Web profitability data mart
As with proxies, we can attempt to force the browser to always obtain objects
from a server rather than from cache by including appropriate “No Cache”
HTML tags, but we may not choose to do this because of performance or other
content-related reasons.
A similar uncertainty can be introduced when a visitor opens multiple
browser windows to the same Web site. The visitor may have multiple views
of different pages of the site available on his or her PC screen, but there isn’t
any way for the Web server to know this