Starbucks is in a good position to enjoy benefits of the emerging mobile wave. Its partnership with Apple to bring app based discount coupons is helping it ride the mobile wave easily.
The company introduced Wi-Fi capabilities in its outlets already. Internet is important to the consumers. They can now surf the web and do work while sipping Starbucks coffee. This is an added value to the brand. It enhances the overall consumer experience.
Starbucks is also enabling mobile payments. They are testing this in pilot locations in the US.
Some other technological factors to keep in mind are:
Emergence of innovative technology
Biotechnological developments
Developments in agriculture