After two years of writing about the 'iGeneration', my colleague and I sat down to redefine the term, and to settle the ongoing war of words in relation to who the 'iGeneration' really are in this modern day and age.
Zack Whittaker
By Zack Whittaker for iGeneration | June 20, 2010 -- 16:48 GMT (00:48 GMT+08:00) | Topic: Apple
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It occurred to me a few weeks ago that seeing as the technology world is ever developing, changing shape and form and pulling out multiple wild cards to throw everyone else off scent, the 'iGeneration' is a loose and relatively undefined term.
The iGeneration is not "just another name" for the Generation Z, nor does it indicate a clear cut group of people. It's a sub-group of younger people who already exist, and just because Bill Gates once said it does not and should not set it in stone. He was wrong, by the way.
I know, it's a little late in the game after two years blogging to pull a definition out of my arse, but it had to be done. Elliot Harrison, good friend and contributing guest poster on this blog, and I, sat down over a cafetiere of coffee so thick and strong, it was like drinking Plimsolls, to determine exactly who we are and where we fit in.
This was more a by-product of the book we were writing, funnily enough about the 'iGeneration', but it worked off the presumption that everybody knew what this term meant in the first place.
The typical Wikipedia and Google defined 'iGeneration' in our opinion is old, outdated and simply not accurate. Not only this, but it's written by a contribution of multiple writers over many regions and over time, and not directly contributed to by the members of the self-defined group.
So we took a stab at it, and this essentially makes up a good chunk of the first chapter. We're not arrogant enough to say, "this is the definition, disregard everything you previously knew", but this is a first hand, detailed and highly thought about definition that it seems has not been written before.