Reasons for technology adoption
The farm survey examined seven potential reasons for adoption among farmers, categorized as monetary or non-monetary
drivers. Table 3 (Drivers of adoption of technological innovation) summarizes the responses. Considering all sample groups
combined, the most frequently-reported reasons given for technology adoption were peer pressure (other farmers /
recommendation from DTDP staff, 30.5%) followed by cost reduction (26.8%) and environmental conservation (16.1%). Table
3 also reveals differences in prioritization across sample groups, with respondents within the integrated farming group reporting
strongest concern for the environment (25.6%). The ratios of monetary : non-monetary drivers indicate that growers of coffee
(NSR2 group) and ornamentals are the most commercially oriented of the six sample groups. These respondents are the most
intensive users of external chemical inputs and place highest priority on monetary factors in the adoption decision. In aggregate,
38.1% of survey respondents reported DTDP as the primary source of technical knowledge and advice.