The Barcelona Creative Tourism programme was established by FUSIC (Society and Culture Foundation) in 2005. FUSIC had been fostering civic creativity in Barcelona for thirty years, through the management of participative projects aimed to stimulate social involvement in artistic activities. As the name FUSIC suggests, the focus is on the way culture is produced and not just ‘consumed’ by society - all the projects led by FUSIC include this participative component. In this context, we were rapidly aware of the growing demand.