i had lazily assumed drucker was german or swiss . he was , in fact,austrian . the distinction is important here . for drucker grew up in the vienna most famous for freud and klimt, but which was also home to a remarkable dissident tradition in economics . one of druckerr's father's best friends (and former pupils) was the austrian economist joseph schumpeter . this helps explain why drucker spoke out so confidently in favour of marketing .