It can also be spontaneous, as many who followed Horatio Alger's advice of over a century ago found out: "Go West, young man, go West." In addition to this already overwhelming array of choices, technology is allowing for the growth of heretofore unheard-of activities. Snowboarding, X-tremesports, inexpensive air travel, and the Internet are all products of technological advances that have affected the leisure and recreation segment of the hotel and lodging industry.