The paper starts with a description of a risk management
model more suited to the current business environment.
Key to the introduction of the model is the success of
organization communication and culture. Aspects of
culture are explained using cultural theory. This is followed
by a discussion of the critical role of communication, and
the theory of the social amplification of risk is presented
and analysed. From here the paper moves to the development
of a framework explaining communications behaviour
during crisis. The notions of structural distortion and
communications degradation during crises are used to
explain behavioural (cultural changes) distortion. Total risk
management is presented as a notional solution to these
problems.