In 2007, eBay aligned with Northwest and Southwest Airlines to enable PayPal as a payment option, and with Wal-Mart and Myspace.com to promote the growth of Skype. The alliance with Wal-Mart will allow eBay to sell skype phone equipment in 1800 retail locations." These alliances help expand the brand name of both PayPal and Skype while also increasing revenue for eBay.