From the literature review, it can be seen that use context is perceived as a factor and has differentinfluences on usage intentions in different environmental contexts (Barnard et al., 2007; Liu & Li, 2011;Mallat et al., 2008). Mallat et al. (2009) proposed that use context is a mediator for the influence ofmobility and perceived usefulness on usage intentions. This study argues that once the structureof purchase intentions has been established, and when travellers perceive the usefulness of thecurrent guide services of the mobile app, they will be able to experience the combined usecontext of various travel situations. For this reason, hypothesis 7 is proposed.