but Apple has appealed to publisher by announcing its intention to offer tiered pricing system, giving publisher the opportunity to participate more actively in the pricing of their books. Apple has agreed with publisher charge $12 to $14 for e-book, and to act as an agent selling books (with 30% fee on all e-book sales) rather than a book distributor. Publishers like this arrangement, but worry about long term-pricing expectations. Hoping to avoid a scenario where readers come to expect $9.99 e-books as the standard.