OVERVIEW
DUTCH MILL DRINKING YOG. MARKET SHARE HAS DROPPED AFTER MEIJI BULGARIA LAUNCHED, WHICH SPHP HAS RAPID GAINED MARKET SHARE, BUT CVS DUTCH MILL QUITE STRONG MARKET SHARE.
IN SPHP IS INCREASING STORE SELLING DISTRIBUTION BUT CVS HAS SIGNIFICANTLY DROPPED STORE DISTRIBUTION OF DUTCH MILL LIFE PLUS CITRUS LEMON
NEW PRODUCT : AFTER DUTCH MILL LIFE PLUS CITRUS LEMON HAS LAUNCHED IN MARKET, SALES HAVE INCREASED HIGHER THAN PREVIOUS PERIOD BUT BOTH EXISTING PRODUCTS ARE CANNIBALIZED FROM NEW PRODUCT.
LOWER NO. STORE SELLING DISTRIBUTION IN TESCO EXPRESS, TOPS DAILY, WHILE EXISTING PRODUCTS DUTCH MILL LIFE PLUS MIXED VEG. AND STRAWBERRY IN BIG C HJM IS QUITE LOW DISTRIBUTION.