The crisis that Dodge has ever faced; firstly, oil crisis in 1973 caused by OAPEC (the Organization of Arab Petroleum Exporting Countries consist of the Arab members of OPEC, Egypt, Syria and Tunisia) stop sending the oil in response to U.S. supply weapons and the consumers goods to Israel during the Yom Kippur war. Moreover, On October 1973 according to an embargo, an oil prices suddenly jumped from three dollars to twelve dollars per barrel. In the mid-1980s only saved by Dodge Caravan minivan (Leftlanenews n.d.).
After that, Dodge has lunched innovative product to comeback in early 1990s, such as the roomy and stylish ‘cab-forward’ intrepid and ferocious V10-power Viper (Angelova 2011).
Secondly Global Financial Crisis able to impacts the Australia automotive industry in 2009, which slowdown the number of importing SUVs and luxury cars. However, by early 2012 no new car was being brought into Australian market aside from the new facelifted 2012 Journey. There are now rumors that Dodge cars will be re-badged as Fiats in the Australian market as same as has happened in Europe, but because of consistent sales of Journey so the Dodge nameplate would continue on until at least 2015 (Op 2015).