The Sage has faith is humankind’s ability to learn and grow, to make smarter decisions. Therefore the Sage is dedicated to discovering the truth or spreading knowledge. Sage is the thinking brand, the brand that takes pride in intelligence and information. They are the smartest kids on the block, even if they lack some social grace.
The name Harvard conjures up professors and students, research and teaching. Or think of the character Dumbledore, wisely guiding Hogwart’s School of Witchcraft and Wizardry.
Sage language is thoughtful and can challenge. Word choice can be higher level. Their look might be solid and grounded, or historic and classic