Salesforce(2014) mentioned that more clearly from researchers is 85% of our respondents said mobile devices are a central part of everyday life. Mobile population uses mobile media, whether browsing the mobile web, accessing applications, downloading content, searching for info online, and more(p.6)
Email (91% check email on their smartphones at least once a day) and text messaging (90% text at least once a day) are the most often performed activities on smartphones, while email (69%) and searching for info online (70%) are the most common activities on tablets. Tablets are used more frequently than smartphones for passive
activities, such as watching videos or movies (40%) and reading (57%).