In Brazil, it is important for organizations to communicate with people by knowing that they want to be in control and not be controlled by nature. In this respect Brazil and the US are very similar, except for the fact that the US is more environmentally conscious (Library of Congress). Some of this is because wealthier nations can afford to be more environmentally conscious, as Americans are more susceptible to environmentally friendly advertising. Brazil is becoming more environmentally conscious, especially in regard to the rainforests, but the environmental movement is still in its infancy.