Adams
Originally an independently owned private family
company, Adams is now the chidren's wear
division of the mighty Sears. From being a loss
making "me too" in a market dominated by
Conran's Mothercare, Woolworth and Boots,
Adams has emerged as market leader in its sector
and one of the few retailers in the UK to be
improving on its financial performance during the
current retailing recession. In 1987/88 net sales
were £18 million. Now they are approaching a
four-fold increase and by 1991/92 year end, sales
are projected to be £180 million. During the same
1987/92 period, the number of outlets is likely to
rise from 126 to around 285 giving full national
coverage. The company is now evaluating the
viability of franchising its brand and expanding
overseas.