ADDITIONAL TEST - SALES MANAGEMENT
1. What are the advantages and disadvantages of sales careers?
2. What are the seven stages of the organizational buying decision process and what are the implications for sales people at each stage?
3. What are the advantages of geographic sales organization?
4. You are hired as sales manager for a new company. What decisions will you have to make regarding the sales force?
5. How is sales leadership different from sales management?
6. What six variables make up a firm's internal organizational environment?
Sales managers are given the responsibility of creating the focus of sales activities and determining the direction that the sales group will take. The manager decides if sales representatives will focus on larger clients, smaller clients, a mix of customers, whether customers should be contained to a specific geographic area and other sales direction policies. If the sales manager decides not to ask for input from the rest of the organization on the best course of action for the sales group to take, the sales direction can be limiting and damaging to revenue generation. For example, determining that the sales representatives will only sell to large corporations when the current customer base does not have many large corporate clients can be a bad sales decision.