As a result of these answers, we can say that, THY has
succeded to provide expected customer satisfaction
level by value added and experiential sevices. At the same time
, these special services causes
the raise of expectations
of the customers. So, mentality is important on providing experiential services. According to results, the amount of
participants who has experienced each
service differ from each other, customers has knowledge and interest about
experiential services, this represents that customers aren’t regardless of experiential services.
Findings as result of the study, there is relationship
between emotional experience and vacation experience,
sensual experience and vacation experience, intellectual experience and vacation experience, relational experience and
vacation experience, physical experience and vacation experience. Study hypothesis are accepted 0,01 mean about
subject. These results shows that, there is strong relationship between these 5 dimensions of experience. So, a succes or failure about one of these 5 dimensions will also affect others success or failure. Experience design has a wholistic
value and these factors affect specially each other and generally vacation experience perception although they seem
independent.
In the scope of the study, the realation between vacation experience and experiential brand perception is evaluated and it is found that there is a linear relationship between vacation experience and experiential brand
perception. So this result shows that, if an airway company
wants to create experiential brand, firstly it has to has to
provide vacation experience, and before all, the company must achieve
succes on customer satisfaction and vacation experience