McCain Foods is the world’s largest producer of frozen chips. It opened its first processing factory
in New Brunswick, Canada in 1957 turning out cartons of frozen french fries. Owned and
managed by the McCain family, the company grew rapidly and entered the UK market in the
1960s. Today, around 45% of all frozen potatoes sold in the UK are McCain frozen potato
products. This makes McCain Foods the clear market leader. McCain Foods emphasises
continuous innovation to enable the brand to deliver both variety and quality. This gives McCain
real competitive advantage. By investing in new technologies, it can produce products on a huge
scale. This enables the company to meet customer demand and keep down costs.