increase; improve; strengthen
☑ Retail Promotion Strategies
Compared to Aug ‘14 , most key retailers clearly put more weight in Grocery. Tesco, for example, increased Grocery Share of Voice within its promotion portfolio by 5%.
In addition to Grocery, most retailers were also decreasing proportion. Tops, on the other hand, decreased its proportion of Fresh produce promotion by 5% compared with other commodities in the market
Equivalent to a year ago
เมื่อเทียบกับตลาดอื่น ๆ
commodities in the market