Basic design principles are the building blocks of graphic communication. To appreciate their value and relevance it is best to begin by looking at their particular characteristics away from an applied context.
Graphic designers find themselves working at both large and small scales across increasingly varied areas at local. national, and international levels. The flexible, innovative perspective they need must be W1derpinned by basic principles if they are to make informed design decisions and aesthetic judgments. These principles are common to other design disciplines and provide a valuable constant in the midst of the continually developing opportunities with which the graphic designer is presented