Here, we consider deception as a deliberate act intended to mislead others, while targets are not aware or do not expect such acts might be taking place and where the deceiver aims to transfer a false belief to the deceived. This view is particularly relevant when examining social media services where the boundary between protecting one’s privacy and deceiving others is not morally clear. Moreover, such false beliefs are communicated verbally and non-verbally,14 with deception identifiable through cues, including verbal (such as audio and text), non-verbal (such as body movement), and physiological (such as heartbeat).