Implementing the Marketing Mix
The marketers craft strategies regarding the 4Ps and relationship management to achieve plan
objectives regarding the offer (product), value (price), distribution (place) and communication
(promotion) (Strauss,, Ansary and Frost, 2006).
Product. Provide a high quality choice for customer even in the online marketing.
Offer clear online information about the products and its specification customers know about what
they get.
Offer a wider range of consumer choice through its "make the change" image in UK sports shops
and
Conduct a comprehensive visual or audio advertisement special for the UK market, and try to
reach broad range of attentions.
Price. Use a dynamic pricing strategy which applies different price levels for different customers
or situations.
Allow customers to bid for the latest products online during a limited period.