Summary
Individual will be responsible for developing and directing the creation and implementation of global marketing and communication strategies in order to effectively promote the company and its products Will proactively develop and enhance the corporate brand and image; determine the mix of tactics, market activities and communication materials to strategically position the company with target markets; work collaboratively with other departments, and provide strategic guidance on marketing planning and implementation to the company business units
Responsibilities
Work collaboratively with team to create and manage integrated marketing strategies
Coordinate communications projects with vendors and contractors for the development production of marketing materials
Assist in developing revenue sources through suppliers membership, exhibits and sponsorships, events and others that create and maintain the image of the company to customers
Review and edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence as brand guidelines
Analyze and evaluate the effectiveness of marketing methods, costs, and results. Recommends solutions to improve those methods
Develop, establish and execute short/ long-term marketing plans, marketing support, goals, strategies, direction, and analysis, budget and financial planning, assessment