At the moment Google has 62% of the market share and with his new release “Google checkout” and several rumours (technews.com) saying that Google is planning to release an online store, it can become a real threat for amazon.com. Subsequently, the future performance may be dramatically compromise, at the same time with the new obsession of Mr Bezos “Blue Origin” (Aerospace Company focused on sub orbital spaceflights) amazon.com may be driven on the wrong pathway.