Major Electives (30 credits)
ICA 316 Media and Society (3)
This course examines the interrelationship between mass media and society. Students will examine the uses, functions, roles, and responsibilities associated with the goods and services of mass media. Emphasis is placed on media literacy and professional ethics of both public and community media.
ICA 319 Publicity Design (3)
This course studies the creative and practical aspects of how to design messages for publicity purposes. Stress is placed on the art direction of publicity messages. Students will examine the typography, layout, and design of print and electronic media through the design flow for electronic and new media systems. It emphasizes media for publicity purposes. The course includes the creation of publicity materials.
ICA 329 Communication and Development (3)
This course examines the development, structure, and roles of communication and mass communication systems in social well-being, urbanization, and nation-building to support the national plan in socioeconomic, political, educational, and public health progress. The class also explores the effects, uses and functions, roles, responsibilities, and ethics associated with the use of mass media in development.
ICA 333 Speaking in Mediated Contexts (3)
This is a practical course on the principles of spoken mediated communication. Students will obtain practice in reading broadcast news, being an MC, running press conferences, etc.
ICA 335 Event Planning (3)
This is a practical course where students will use the techniques and processes of event planning to plan an actual event. The actual planning, designing, coordinating, promoting, and evaluating of events are emphasized. Types of events used by the communication industry and connecting events to communication goals are also discussed.
ICA 337 Brand Communication (3)
This course introduces students to the theories and techniques used in integrated branding communication in various settings. Students will examine how to build brands and how to do brand positioning, as well as rebranding and refreshing brands. Students will also explore how to use a communication plan to accomplish the goals of branding activities.
ICA 338 Training and Development (3)
This course provides students with an opportunity to learn how to design communication training and development programs beginning with the needs assessment and continuing through to the evaluation phase. Adult learning theory, connecting training to goals, and making use of information technology tools for training purposes are also emphasized. Actual skills in helping others improve their communication ability are developed through practice.
ICA 339 Digital Media (3)
This course studies the process of digital media and its impact on society and culture. Emphasis is place on the characteristics and requirements of digital media for various uses relating to trust, credibility, and accountability. The evolution of digital media, convergence of technology, citizen journalism, and other user-generated media are also explored in this course.
ICA 413 Issues and Crisis Management (3)
This course examines the role of communication in crisis and issue management and intervention. Students will practice the strategies and tactics needed in handling and managing issue and crisis situations through the use of case studies and current events.
ICA 423 Advanced Writing for Communication Professions (3)
This course has students practice specialized writing relevant to strategic communication in contexts such as advertising, blogs, press releases, reviews, briefings, etc. The course will be project based, requiring research to complete a portfolio.
ICA 427 Special Topics in Communication (3)
The course examines a communication or media topic of interest to both students and faculty. The topic will vary from semester to semester.
ICA 430 Cooperative Education (3)
The study of actual working processes in a real-world establishment in the capacity of an employee to prepare the student for future careers in the most systemic manner possible. The student will be assigned to a full-time position at an establishment for a minimum period of one educational term or sixteen weeks. The job is one of quality that offers the possibility of relevant work-integrated learning or project-based learning and contributes to the benefit of the entity. The student will be evaluated on their performance by the faculty and the establishment. As well, the student will be required to deliver a report summarizing their performance following the conclusion of their cooperative education work assignment.
ICA 445 Practicum in Communication (3)
This course provides students with the opportunity to apply theories and skills developed in the major by producing a real-life communication project. Students should leave this class with a portfolio of their work.
ICA 490 Independent Study (3)
This is a course of individualized study under faculty supervision. The completion of a project is required.
ICO 301 Pre-Cooperative Education (3)
The study of concepts behind the cooperative education system and the development of readiness and various capabilities, such as job application letter writing, employer screening, job interview techniques, communication skill improvement, personality, teamwork, organizational culture, creative thinking techniques, report writing, and presentation techniques, as well as entrepreneurial skills, recommended practices at work, and workplace safety.
Major Electives (30 credits)
ICA 316 Media and Society (3)
This course examines the interrelationship between mass media and society. Students will examine the uses, functions, roles, and responsibilities associated with the goods and services of mass media. Emphasis is placed on media literacy and professional ethics of both public and community media.
ICA 319 Publicity Design (3)
This course studies the creative and practical aspects of how to design messages for publicity purposes. Stress is placed on the art direction of publicity messages. Students will examine the typography, layout, and design of print and electronic media through the design flow for electronic and new media systems. It emphasizes media for publicity purposes. The course includes the creation of publicity materials.
ICA 329 Communication and Development (3)
This course examines the development, structure, and roles of communication and mass communication systems in social well-being, urbanization, and nation-building to support the national plan in socioeconomic, political, educational, and public health progress. The class also explores the effects, uses and functions, roles, responsibilities, and ethics associated with the use of mass media in development.
ICA 333 Speaking in Mediated Contexts (3)
This is a practical course on the principles of spoken mediated communication. Students will obtain practice in reading broadcast news, being an MC, running press conferences, etc.
ICA 335 Event Planning (3)
This is a practical course where students will use the techniques and processes of event planning to plan an actual event. The actual planning, designing, coordinating, promoting, and evaluating of events are emphasized. Types of events used by the communication industry and connecting events to communication goals are also discussed.
ICA 337 Brand Communication (3)
This course introduces students to the theories and techniques used in integrated branding communication in various settings. Students will examine how to build brands and how to do brand positioning, as well as rebranding and refreshing brands. Students will also explore how to use a communication plan to accomplish the goals of branding activities.
ICA 338 Training and Development (3)
This course provides students with an opportunity to learn how to design communication training and development programs beginning with the needs assessment and continuing through to the evaluation phase. Adult learning theory, connecting training to goals, and making use of information technology tools for training purposes are also emphasized. Actual skills in helping others improve their communication ability are developed through practice.
ICA 339 Digital Media (3)
This course studies the process of digital media and its impact on society and culture. Emphasis is place on the characteristics and requirements of digital media for various uses relating to trust, credibility, and accountability. The evolution of digital media, convergence of technology, citizen journalism, and other user-generated media are also explored in this course.
ICA 413 Issues and Crisis Management (3)
This course examines the role of communication in crisis and issue management and intervention. Students will practice the strategies and tactics needed in handling and managing issue and crisis situations through the use of case studies and current events.
ICA 423 Advanced Writing for Communication Professions (3)
This course has students practice specialized writing relevant to strategic communication in contexts such as advertising, blogs, press releases, reviews, briefings, etc. The course will be project based, requiring research to complete a portfolio.
ICA 427 Special Topics in Communication (3)
The course examines a communication or media topic of interest to both students and faculty. The topic will vary from semester to semester.
ICA 430 Cooperative Education (3)
The study of actual working processes in a real-world establishment in the capacity of an employee to prepare the student for future careers in the most systemic manner possible. The student will be assigned to a full-time position at an establishment for a minimum period of one educational term or sixteen weeks. The job is one of quality that offers the possibility of relevant work-integrated learning or project-based learning and contributes to the benefit of the entity. The student will be evaluated on their performance by the faculty and the establishment. As well, the student will be required to deliver a report summarizing their performance following the conclusion of their cooperative education work assignment.
ICA 445 Practicum in Communication (3)
This course provides students with the opportunity to apply theories and skills developed in the major by producing a real-life communication project. Students should leave this class with a portfolio of their work.
ICA 490 Independent Study (3)
This is a course of individualized study under faculty supervision. The completion of a project is required.
ICO 301 Pre-Cooperative Education (3)
The study of concepts behind the cooperative education system and the development of readiness and various capabilities, such as job application letter writing, employer screening, job interview techniques, communication skill improvement, personality, teamwork, organizational culture, creative thinking techniques, report writing, and presentation techniques, as well as entrepreneurial skills, recommended practices at work, and workplace safety.
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