the images define what is beautiful, what is an attraction, what should be experienced and with whom one should interact. these images often re-present notions of the'really local'
tourists can be led to believe that what they are looking at is a timeless culture poised on the edge of change, hence the exhortations in much tourist literature to see it before it is too late
real and authentic is often a kind of 'staged authenticity' which is created and performed by local people in conjunction with the tourism industry