Sunkist also found ways to engage with the consumer. They created poetry and essay contests, premiums and promotions. In exchange for six Sunkist wrappers, one could receive a silver spoon. Contests encouraged consumers to write about why they used the orange. Recipe books were published and distributed for free. Sunkist managed to get into school curriculum with text books, wall charts and colouring books that told the story of the orange. Pamphlets heralding the benefits of the orange were distributed through doctor’s offices.