Perceived benefits are also thought to influence a consumer’s online behavioral
intentions. In their investigation of an electronic decision-making
model, Kim et al. [44] included perceived benefit and perceived risk. They
argued that besides considering the risks of online interactions, consumers
consider the benefit of using or purchasing from a Web site. Given that most
SNS users indicate a positive word when asked about what social networking
means to them [50], it may be that perceived benefit plays an even greater role
than perceived risk in a person’s decision to self-disclose on an SNS.