The genesis of the look took place largely through the nightclub Billy’s in Dean Street, London, which ran Bowie and Roxy Music nights in the late 1970s. Teens & twentysomethings at the time were becoming disillusioned with punk rock, thinking it had lost it’s original appeal and they had nothing to identify with. Bowie and Roxy Music quickly became these ‘New Romantic’ idols. In 1979, the growing popularity of the club forced organizers Steve Strange (Visage) and DJ Rusty Egan to relocate to a larger venue in Great Queen Street called the Blitz, which was also a wine bar.