JAL is known for adopting special liveries. A Boeing 747 (JA8908) carries an Adidas soccer livery in 2002.[101] Another Boeing 747 (JA8907) is the Matsui Jet, featuring the famous Japanese baseball player Hideki Matsui in 2003.[102] The airline's Boeing 767–300 (JA8253) is the Expo 2005 aircraft.[103] Various aircraft in the JAL fleet carry a Yokoso Japan logo supporting the Visit Japan campaign.[104] During late 2005, Japan Airlines began using a Boeing 777 (JA8941), featuring Japanese actor Shingo Katori on one side, and television series Saiyuki, along with its main character "Goku" on the other side.[105]
A McDonnell Douglas MD-81 aircraft taxiing on the tarmac, with a grey looking seaview on the background
A Japan Airlines McDonnell-Douglas MD-81 in old "Arc of the Sun" livery and with a Unicef logo
JAL is also known for its liveries featuring Tokyo Disneyland and Tokyo DisneySea, as it is the official airline of the Tokyo Disney Resort. They sponsor the attraction Star Jets (not related to past Star Jets fleet with the old tsurumaru livery), which feature a variation of the current livery on the ride vehicles. At one time there were more than six widebody aircraft painted with the special liveries.[106][107]
JALways, whose fleet was entirely made of Boeing 747 aircraft, had painted all of its aircraft with tropical-influenced liveries along with Reso'cha titles.[108] These aircraft are used on charter flights to holiday destinations in the Pacific,[20] such as Hawaii. Reso'cha is a marketing abbreviation for Resort Charter. Reso'cha planes were formerly known as JAL Super Resort Express.[109]
A Boeing 777–200 aircraft in mid air during take-off, with the view of Itami Airport in the background
JAL Eco Jet
In April 2007, JAL debuted a Boeing 777–300 (JA8941) with a special Oneworld livery to promote the airlines's entry to the global airline alliance.[110] Previously this aircraft carried the Shingo Katori and the Saiyuki television livery.[105] In 2008, JAL repainted a single Boeing 777–200 to have a green rather than red arc on its tail, along with a green origami airplane on the fuselage, and named it the Eco Jet, to highlight the company's efforts to reduce the environmental impact of commercial aviation.[111] In 2009, JAL repainted JA8941 again, as well as a JTA 737-400 (JA8933) to promote Kobukuro and their new album Calling as well as a live concert tour in Okinawa and around Japan. This livery was released officially on July 30, 2009.[112][113][114] It has since then been replaced with a special Doraemon livery.[citation needed]
On 4 September 2010, in conjunction with the Boku no Miteiru Fūkei album, JAL and Arashi (which one of the songs, "Movin' On", is used for a commercial) introduced a new livery featuring the five members of Arashi in the aircraft; the first flight was on the day after on September 5.[115]