Westin markets certain amenities available in its properties to the public under the brand name Heavenly. In 2005, Westin became the first hotel company to gain a national retail store presence when Nordstrom started carrying the Heavenly Bed line in more than 60 stores.
Westin refreshed its partnership with United Airlines in 2008. United began offering pillows and blankets from Westin's Heavenly Bed line on select United premium service routes between New York City and California, as well as Westin decorations and scents in some Red Carpet Club lounges.[5] These amenities were stopped following the merger with Continental Airlines. Beginning in 2013, Delta Air Lines began an extensive partnership with Westin and Starwood Hotels, which included adding Westin Heavenly In-flight Bedding to all Delta One seats on international flight as well as transcontinental flights.[6]
Especially in the last decade, Westin has focused on expanding globally. Since 2005, the number of hotels has grown from 120 locations in 24 countries to over 192 locations in 37 countries as of 2013.