Table III.
Effect of components
of perceived quality
on brand equity
Independent variables R2 Standardized beta t-value Sig.
Perceived quality 0.302 0.550 12.995 0.000
Table IV.
Effect of perceived
quality on brand equity
Independent variables R2 Standardized beta t-value Sig.
Intrinsic cues 0.285 0.534 12.466 0.000
Extrinsic cues 0.192 0.438 9.620 0.000
Table V.
Effect of perceived
quality on brand equity