In 2002, England‟s Chief Medical Officer had
described obesity as „a health time bomb‟, and
by 2004 the House of Commons Select
Committee published a report which stated that
„an epidemic of obesity has swept over
England‟. Against this backdrop of growing
public concern over healthy weight, the newly
set up ChaMPs Social Marketing group
decided on obesity as the topic for its first
social marketing programme, with a particular
focus on food and diet.