the emotional-attached content must inspire involvement and interaction of consumers between themselves and other people, which can lead to the formation of new topic in society (Kaplan & Haenlein, 2011). According to Dobele, Toleman & Beverland (2005) and Dobele et al. (2007) , there are common emotions of human being that can help company to design an effective message, which includes surprise, joy, curiosity, sadness, anger, and fear. Adding these emotions can create a remarkable incentive for consumers to share the content willingly.