1. Identify a Target Audience
The first step in developing a compelling marketing campaign begins well before cold calling and reaching out to old clients. A civil engineer should first ask themselves: What can I bring to the business that competitors lack?
Civil engineers can carry out business with a wide variety of clients, providing necessary services that make cities run smoothly and keep buildings upright. This puts civil engineers in high demand, but can also leave small-business owners unfocused and spreading themselves too thin while trying to wrangle clients from every sector.