. Consumers in both local and global levels are likely to decrease popularity consumed Meat and poultry into mad cow disease and due to bird flu. By some of that group changes to consume the pigs which believed its more safety than the old especially people in Thailand.
2. Thailand is the world's kitchens, the company aims to become a major food exporter, its first in five of the world within 2-3 years and the products have gained the confidence of the highest level of safety and hygiene.
3. Increasing the role of the modern retail business is pushing the sale, there must be a Standards and quality are accepted for consumers in mid and high level. Affect the development of the Pig industry pig meat products. Moreover the distribution channel of retail business Modern, effective and easy for consumers to improve quality of products, pigs can be distributed to consumers through more.