Potential of developing markets – Latin America, one of Unilever’s key markets, is in full expansion and is expected to remain one of the most dynamic in cosmetics and toiletries over the forecast period (over 3% CAGR, 2006-2011, +US$6.7 billion). It is also the region in which the company’s product mix is the most diverse and includes high growth sectors, thus representing a great potential for global market share gain. Unilever is also well positioned to benefit from the growth in other emerging markets, such as Eastern Europe, Asia-Pacific and Africa and the Middle East, where growth in cosmetics and toiletries sales is generally expected to outstrip that of the global market.