TRENDS
Advancements in cafés and other foodservice outlets contributed to the growth seen by tea in Thailand in 2015. International players, such as Dilmah and Twinings, as well as local players like ChaTra Mue are marketing their products, as they look to take advantage of the growing tea culture in the country. While Dilmah and Twinings are collaborating with tea rooms, cafés, and food service outlets at both the standalone and hospitality services levels across major cities in Thailand in marketing their products as beverages of luxury and indulgence, ChaTra Mue is benefitting from the trend of consuming the most popular local tea drinks, such as Thai iced tea and Thai lemon tea, by opening its own kiosks and stores in department stores. Infusing foods and drinks with tea is also becoming more popular in Thailand.