+ Growth tourism sector;
+ Increase in disposable income and thus the willingness to
pay for quality ;
+ Increase in short breaks spread throughout the year ,
season extension;
+ The aging society, which offers opportunities for
the development of targeted products;
+ Ask for peace and ' ontstressings ' capabilities ;
+ Ask for new 'unusual' tourist activities
a high voltage level;
+ Ask for active holidays and stroll through nature ;
+ Ask for healthy and sustainable;
+ Ask for quality products;