A chef who trained at the esteemed Culinary Institute of America and New York’s St. Regis Hotel, West is ready to bring a dose of millennial-hipster to the legacy of his grandfather, Arch West. And of course, it’s all happening in San Francisco, where West is spreading his mantra and tossing off phrases like “food hackathons,” where business ideas are pitched, prototyped and presented to judges over the span of a weekend.