2. Which promotional mix elements does Red Bull use? What grade would you give Bull on integrating these elements into a core marketing communications campaign?
3. Will Red Bull eventually need to embrace more traditional me- dia marketing techniques in order to keep growing? Why or why not?
4. Describe Red Bull's target audience. Are Red Bull's promotional techniques consistent with that audience?
5. At some point, will Red Bull have to branch out beyond its target market? Will it need to alter its promotional strategy in order to do so?