As well as promoting conversation around your company and its products,
online news releases should drive traffic to your site. To achieve this, news
releases need to be optimised to contain related key phrases and links. Not
only is this important for the news releases being picked up by news engines,
but there are many journalists who will simply reproduce the copy of a wellwritten
news release. Ensure that these reproductions positively impact your
SEO efforts by optimising your news releases for key phrases and links.